Internet Marketing Tips and Trics

What You'll find here are just small details of "The Insider Secrets to Marketing Your Business on the Internet" course, which You can order by clicking here.

   List of contents:

How to Market Your Business Online

   There are two main approaches to making money on your website:

   #1. Directly offer a product/service for sale at your website. You can offer a product or service on your webpage or you can offer free information to lure people to another where you then have a product or service available. This is the most popular way of making money on the net because it's easy to set up and you can get the initial profits rolling almost overnight.
   #2. Get as many visitors to your site as possible by enticing them to come with something special you offer (Such as valuable information, help, files, free stuff, etc.). Then, once the visitor counts are high enough, you can sell advertising space on your site or sponsorships or banner advertising.

    The above aspect of online marketing, with the intent to sell advertising space, is not talked about as much because it doesn't generate instant cash and requires an investment of time and money of at least six months. Once these sites are successful however, they pay off big and the time commitment and maintenance from that point on is minimal.
   A good example of this is the Netscape site which gets over five million visitors a week and is now selling banner links for a whopping $35,000 per month. Just think; if you have just 30 pages, each displaying a banner that companies are paying you $35,000 per link per page ... that's over a million dollars each month in advertising revenue alone! Of course, the chances of you or me getting as big as Netscape are slim to none... but this example does show you the potential I am talking about.

   For another example, I have a friend who has a website that entices a great number of people to come because of a free service he offers. He devotes about one hour every couple of days or so managing the site, and sells banner advertising to various corporations. He is making in excess of $90,000 in advertising revenue... and still working his regular full-time job which pays him another $37,000. And to boot, the potential of this site (and its advertising revenues) growing three times the size is very, very possible in the next few months! If you are willing to invest the time and effort with the realization that you could do this for six months and get nowhere then this approach may be for you. The chances of making a success of this type of site are much smaller than simply selling a product or service online. But if you have a successful site, the initial time commitments are well worth it since the site can pay off in big profits with a minimal maintenance commitment afterwards.

   Let's discuss method #2 above (attracting volume to sell advertising space). Assume for example's sake that you have 10,000 visitors to your site per month. If you had multiple sub-pages on that website, you could be generating hundreds of thousands of hits every month (the sub-pages could be separated sections of material or information, chapters or whatever). Now, it is not unreasonable to charge $250.00 to place a banner on each of the sub-pages in a scenario like this, so assuming I have 15 sub-pages and am keeping my price list at a measly $250 per banner (one at the top of each sub-page).
   That's $250 times 15 which is... hmmm... about $3,750 per month - just for letting a few people have the privilege of placing their ads! I no longer have to take orders, ship anything or provide any customer service... we just collect advertising fees, every month.

   Note: Smaller sites charge a flat fee, but the larger sites charge $20-$40 per 1000 impressions of your banner, and the more targeted the market, the higher the price.

   The following are examples of organizations that will broker space on your site if you have high enough visitor counts to justify banner ads:

   Because of the time commitment required to set up a website with the intention of selling advertising space as the primary source of income, just about everyone decides to start selling their products or services first so they may begin to see the sales roll in virtually overnight. It is not until later that they go after the advertising income.

   There are other significant advantages to setting up your business for basic product or service promotion online, such as:

   There are so many great things about Internet marketing I could fill an entire book just with comments like these. The above however, are just some of the highlights.
   In my opinion, the best aspects of marketing a product or service online are that start-up and operational costs are minimal and it is possible to access potential buyers at an unprecedented speed. What I mean by "speed" is that you can actually start earning income 24 hours after you launch your online business. And you can also test your advertising in a matter of days, whereas conventional media advertising takes months to conduct a single test.

   Internet marketing and running an Internet business is a fantastic way of life if you do it right. The net simply works better than traditional media, but it is new, so you will have to use some imagination to envision your role and character online. There are two basic attitudes towards online marketing:

   I prefer the silent method, but have done both, and of course you can do a combination of both if you so choose. I prefer the silent method because it requires no major time commitment. If you plan on giving advice or participating in discussions, you have to invest a lot of time to consistently read and post appropriately every couple of days. With the silent method, salesletters and websites are fully automated so you can concentrate on bringing people to the site and let the automated order system take over. There is no direct contact with the customer (as in email or phone correspondence/questions) in closing the sale - the computer does it all! (Everything is explained in details in the home study course "The Insider Secrets to Marketing Your Business on the Internet").

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What Marketing Promotions do I Start First, for the Biggest Profit?

   So many people say... "where do I start? I want to make the big impact fast!". That is not an easy question to answer without talking to you directly about your product to see where the most potential is. But here are some general basics on where to start.
   There are a few different ways to attack the market, all with their own appropriate time and place so you will need to strategize and develop a marketing plan.

   It can take up to a couple of months to begin getting substantial amounts of reciprocal links from other related sites and to get good placement on search engines, make these your first priorities (I talk about this very extensively in the course as it is a very large topic, and "doing it right" is really tricky). I am telling you now how important this will be so you can get an idea of what order things are best done in.

   Once you have submitted your site to the search engines and started to communicate with other sites to get reciprocal links, you want to focus your time on email discussion lists, ezines, newsgroups, Bulletin Board / Classified ads, mailing lists and commercial online services to get immediate cash flow. These are "instant" marketing tools that will literally generate income in a matter of days allowing you to test ads, slogans, salesletters, and your website design to get a winning combination before you really start to get traffic from reciprocal links and search engine listings.

   These "instant" marketing tools, will bring you a lot of contacts who want to do joint ventures with your product (or your company). While we are talking about joint ventures, you should always be thinking about who you could contact to do joint ventures with (this can be critically important and will be discussed in great detail in another issue - it can really skyrocket your profits). But you have to have a proven winning sales strategy before you do this or you are wasting your time. Be patient. It will not happen overnight, but when it does happen, it happens very, very fast!

   You will find that as time goes on, other sites in your industry will put links to yours without you even knowing (assuming they find something valuable worth linking to). As you grow, you will get email from people wanting to exchange links with you, and others who might want to distribute your product in mass quantities. You will be surprised who contacts you once you are well known, but realize that this takes time and nothing but time... there is no way to make this part of your campaign go faster than what I am telling you here. You will soon find out that when your online business starts to take off you may not be able to keep up with the pace. That's why you must plan from the beginning.

   Let me just touch on the potential here. If you have a good "front-end" (your main product), as your business starts to grow, you can be implementing your "back-end product" (products you sell after the client has bought the first product from you) as this is where the real money is!

   Don't believe me? What if I told you I generate over $24,000 in net profit EVERY month in backends from my four businesses (yes, that was $24,000 every month, not every year!). This is not "gross sales", this is $24,000 net profit that you put in your pocket and take home every month! And that figure does not include the money I make from the front-end products I sell.
   Are you starting to see the power of this? We will talk a lot about back-end products in another issue as I want to devote an entire issue to it. (Everything is explained in details in the home study course "The Insider Secrets to Marketing Your Business on the Internet").

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How to Use Your Current customers to Skyrocket Profits

   Your current client base is a gold-mine. Statistics show that 28-42% of the people who have bought something from you will buy again if you have something similar to offer. Think of the potential here. This is where a lot of your income can come from.

   Let's say you have 500 customers who bought something from you for $50. You send all of them an email (costs you nothing) and sell 200 of them another $50 worth of your product (or a back-end/similar product). That's $10,000 in sales that you would have never seen. Some people even lose money on their first product with the intent to sell them on a back-end (a back-end is a product that you intend to sell your customers after they have bought your first offering/product). Many marketers (including myself) believe this is where all the real big money is made.

   For example. A marketing guru by the name of Jay Abraham (he charges a $3000 consultation fee PER HOUR!) instructed one of his clients to offer a rare coin collection to new customers for $19.00. He was actually losing a couple of dollars on every sale. Of the 50,000 people who bought the coin collection at $19, nearly 10,000 came back and bought a back-end coin collection for $1000 or more. That one back-end made $2 million.
   And that was only the first step. Every three months he mails the 10,000 people who bought $1000 or more and gets almost 1500 of them to spend an average of $5000.... That's another $1 million plus in sales!

   Do you see how important back-ends are now? If you are selling a product, you MUST develop a backend if you don't have one now. If you can't come up with anything related to your original product to sell in the future, then split your current product up somehow. For example, if you were selling a book on finding your blood relatives through computer databases, you could offer a basic version for $9.95 and then 30 days later offer them an advanced version for $29.95.
   Also, it is proven that you should keep in contact with your customers every 21 days for maximum sales. This has been proven time and time again by gurus such as Jay Abraham, Ted Nicholas, and Gary Halbert. These are the kind of marketing consultants who charge $15,000 up front just to write a sales letter for you, and then they get 5% of the gross sales from your product (this is usually hundreds of thousands of dollars!). (Everything is explained in details in the home study course "The Insider Secrets to Marketing Your Business on the Internet").

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Headlines can increase your response by as much as 1700%

   This has been proven over and over again. You can have the exact same body (called copy) in your ad and just change the headline to dramatically increase your sales. They say that a headline will pull in 80% of the orders if done correctly.
   Let me give you an example. John Edwards is a commodity broker. He arranged for 2/3rds bank financing on gold purchases. In other words, if you wanted to buy $10,000 in gold, you would only have to come up with $3333 in cash; the bank would finance the rest.
   His headline read "Buy gold with two thirds bank financing". This headline, accompanied by good ad copy, made thousands and thousands of dollars every month. When you are making $10,000 a month, you're generally happy and don't think about ways to improve your profits even more... MISTAKE.
   With a little help from Jay Abraham, John finally snapped out of his trance and decided to test some other headlines. He ran a few different ones, and each one pulled a little better (about 10%). However; about 3 weeks later, he ran this headline:

   "If gold is selling at $330, send me $110, and I will buy all you want"

   Well, this headline increased sales over 500%! Yes... all those months he was making $10,000+, he could have been making $50,000+. It's just another example of how important the headline of your ad is. (Everything is explained in details in the home study course "The Insider Secrets to Marketing Your Business on the Internet").

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Does Long Copy Work on the Web?

   A myth dispelled: People claim that long copy (or salesletters) on the internet does not work.
   Fact: People who are not interested in your product will not read three sentences of your advertisement.
   Fact: People who are interested will read everything you have to offer, so explain every detail there is about your product/service in your ad.

   I have proven this over and over again. Don't listen to what people tell you, listen to the facts and what works. This key to success is to take the fear out of buying. The more people know about you and your product, the more comfortable they feel purchasing from you.
   Many people think that if you have a fancy site with nifty graphics and features, you will make a fortune. Wrong, wrong, wrong. The key is the content of your site. (Everything is explained in details in the home study course "The Insider Secrets to Marketing Your Business on the Internet").

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How to easily find every site on the web that has a link to your site

   Most of us have always wondered what sites on the net have established links to us. Where are we getting some of our traffic from? There are many web sites that will link to you without even letting you know. I know you might find this hard to believe, but many site owners who find your site interesting may link to it from their site under the "resources" or "other related links" webpage.
   What about those people with whom you have exchanged links? Are those links still active, or have they been removed?
   There is a way to find out who has linked to you:

   Alta Vista (http://www.altavista.com) has a feature that will show you every page they have on file that has a link to your website. Go to the main page and type in your URL (in the form link:www.acb.com/xyz). Alta Vista has the most extensive monitoring of hyperlinks in HTML pages. Within moments it will bring up the results of the sites that are linked to you.

   This is a great feature to see how many other sites have actually set up a link to you. Remember the statistics on the Survey, 91% of respondents said they found your website by links established at other related websites. (Everything is explained in details in the home study course "The Insider Secrets to Marketing Your Business on the Internet").

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